IAC?s CityGrid Media Buys Social Media Monitoring And Analysis Platform BuzzLabs

Social media monitoring platforms are undoubtedly one of the more desirable acquisition targets for both technology, e-commerce and media companies. Salesforce picked up Radian6 a few weeks ago for $326 million and Walmart bought Kosmix as well. And today IAC-owned local media and advertising property CityGrid Media is acquiring its own social media monitoring and sentiment analysis platform, BuzzLabs. Financial terms of the deal were not disclosed. Seattle-based BuzzLabs, which was co-founded in 2009 by former Microsoft employees Philip Lee and Dou Shen, allows publishers to leverage social content, keeps consumers better informed, and helps local businesses monitor their presence across the web. BuzzLabs' dashboard for businesses dashboard aggregates social media activity into one location, allowing companies to track mentions, Tweets, reviews and more across the web.

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