Gravity Raises $10.6M For Content Personalization And Marketing, Round Led by GRP Partners

Gravity, the content personalization startup founded by a team of former Myspace executives, just announced that it has raised $10.6 million in Series B funding. When Gravity launched in 2009, it offered some content recommendation products for consumers, but its real goal was to convince publishers to use its "interest graph" technology to deliver a personalized experience for visitors ? in other words, to show readers content that they specifically might be interested in based on their activity.

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