?In base economic terms, the value of individual Twitter updates seems to be negligible; after all, what is a Twitter post but a few bits of data sent caroming through the Internet? But in a world where social media?s influence can mean the difference between a lucrative sale and another fruitless cold call, social media accounts at companies have taken on added significance.
The question is: Can a company cash in on, and claim ownership of, an employee?s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours?
A lawsuit filed in July could provide some answers.?
Read the Rest at the New York Times.
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Cassie Boorn is a Social Media Coordinator at DeVries PR where she helps brands navigate the social media space. Cassie Blogs at CassieBoorn.com which has been featured on NYTimes.com, NPR: All Things Considered and a number of national media outlets.
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