tv9 kannada news channel: Why using an Autoresponder is a Must when you are in the Internet ...

Have you ever thought of who gets your information after you filled up one of those opt-in pages you see online? I did! That was before I learned about Autoresponders.

I think, Autoresponders is one of those God given innovation to whoever came up with this idea. ?One of the many wonders that technology has let us enjoy.

What are Autoresponders?

Your underpaid virtual secretary I like that description by the way. But here?s Weebitty?s explanation on what autoresponders are:

?An Autoresponder is an online tool that will Automatically Respond or follow up with people who have expressed an interest in a particular product, program or service.

Everyone at some point in time has subscribed into an Autoresponder to get more information about something or to get something free or to be notified of special offers.

When you subscribe at an Autoresponder, you become a prospect and you are giving that person or company permission to send you emails and they can continue sending you emails until you opt-out or remove yourself from their Autoresponder?.

It is hard to be writing back to each inquiry in your business. So this monster will work for you like crazy. Take care of spamming issues too, so your mail will get to your new contact who will quickly hear from you.

Purposes of Autoresponders

To build a Prospect List. A Prospect list is a result of any number of people who subscribed into an autoresponder. As these customers are still in the process of deciding whether to buy your product of not, you can give them information updates through your follow up mails and hopefully it will help them make up their mind that would result a sale for you.

I hate to admit that it?s hard to build a list and retain people to stay in that list, but its part of the process that?s why it is a continuous cycle to build that list.

Get a conversion. Research has shown that a person needs to be ?exposed? seven times to a certain product before they finally decide to purchase. Your personal website can help, but sending mails to your customer using ?automatic? follow up mails can get the job done way too faster.

This sale comes after your subscriber put their trust in you. That?s why it?s important that you treat your subscribers right. ?Don?t just sell to them all the time ? offer freebies of helpful hints, funny things etc. These people are looking for answers to their inquiries, provide that to them ? FREE!

Is it affordable to maintain an Autoresponder?

It?s only $20 a month. ?If you can afford those pricey hot chocolate from Starbucks, then there is no reason for you not to get an autoresponder. ?I cannot stress this enough that it?s responsible to capture leads which is the lifeblood of our business.

David Wood said that we have to allocate 20% of our income for marketing. ?This is one marketing strategy that should never be missed.

I am with Aweber and if you will go to their site, you would see these features ? Send Email Newsletters, Website Signup forms, Collect and manage Subscribers, Autoresponder Follow up, Performance Tracking and Expert Customer Support. I have tried the latter by calling them one time for some clarifications when I was fairly new to all these internet marketing strategies. I didn?t even tell who I was because the one who picked up my call knew my name and luckily I understood perfectly his English because they are US based, not outsource.

Aweber also provides tons of videos and tutorials to make it easy and painless as you set up account. And once its up, you don?t need to do anything else Aweber takes care of everything and will send the autoresponder emails anytime of the day, 7 days a week.

Conclusion

So, that is why internet marketers are successful because they are using autoresponders. There are other autoresponders out there aside from Aweber and some of them are even free. ?But I value my business that?s why I opted for the paid ones.

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