Posted by James in How To, Interview, News, Podcast, Social Media
Podcast: Play in new window
James Schramko and Victoria Gibson ?(Victoria is from?Marveo.com?) discuss?why you should have a presence on Facebook and?how you can get the best results from Facebook.
In this episode:?
- Why solo entrepreneurs often fail when trying to setup Facebook
- Why you need a dedicated Facebook page for your business
- Why you should still be focusing on building your email list and from your own website
- Facebook has the volume but not the search results you can get from a blog
- Managing the risk of building on the Facebook platform
- How to integrate your email capture opt-in on your fan page
- Dedicate one page to get free value for your list building
- People are not on Facebook to buy so you have to showcase your offer
- The best way to keep communicating with people beyond the ?like?
- How Victoria cleaned up my banner and landing page to help people know what my page was about
? ? ? ? ? ?See the Opt-In page mentioned in this episode here?
- The difference between a well set-up funnel versus no funnel
- Posts can be integrated into the page to lead people back to the opt-in
- Posts should be very short (one sentence maximum) with a shortened link
- How to build your fan count from a few hundred to a few thousand using page post ads
- Images are essential for Facebook marketing
- Pay cents not dollars (10-30 cents is achievable) per opt-in
- Apps and software you can use to make squeeze pages:
- FanPageEngine.com
- PageModo.com
- Woobox.com
- Google ?Create a Free Facebook App?
- Install that app on the Facebook page and follow the prompts.
- Be prepared to change the size of a normal web-page because there is a 800 pixel width limit
- Why it might be better to have help with setting up fan pages to get a result much faster
- Be sure to add a tracking code to your campaign to be able to measure the success of the campaign
- Why conversion elements are different on Facebook than a normal website
- How often you should post to your page
- What guidelines you absolutely must follow for the timeline cover
- The best way to bring the human element into your timeline
- The correct dimensions to fill the space just right
- How to make use of the profile picture in co-ordination with the Timeline
- Topics you can post about to get more action on your page
- How to balance sales messaging with content
- The best conversation starters including examples of questions you can ask
- Stimulate people to like stimulate and share your posts to get the best post serving
- Why regular posts are essential. Daily is the minimum
- How to schedule posts for later
- The best way to work out what a lead is worth to you depending on the sales funnel
- A summary of action items
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Source: http://www.internetmarketingspeed.com/news/victoria-gibson-facebook-marketing/
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