Written By: Emily Robinson?on?March 4, 2012 2 Comments
Increasing numbers of businesses in the UK, as well as elsewhere around the world, are taking advantage of the benefits of eCommerce. Historically, consumers tended to think of businesses as lumped into two broad categories, those which only have a web presence and those which are locally-based brick and mortar establishments. Because of the huge potential outreach of the World Wide Web, even local businesses have realised the benefits of offering their products, services or knowledge bases online. Both the simplicity and convenience of eCommerce has led to a virtual explosion in the number of consumers who prefer shopping online.
An amazingly innovative open source eCommerce platform has surfaced over the past few years, Magento, which has literally captivated the internet. Because of the modular architecture of Magento, users can start with the free basic version and from there build upon it. Magento?s script is amazingly flexible and consequently can provide the broadest array of options found in any eCommerce platform. Even though many of the features are not very easy to work with, it becomes much more user-friendly after the basic concepts are understood. Because of this, it is critical to find proficient Magento web hosting that has customer service 24 hours a day, seven days a week.
Whilst searching for web hosting or web design for the Magento platform, is crucial to locate a hosting company that is well-versed in the powerful features of this platform. Magento is resource heavy so speed is critical and this means that not all web hosting companies will be able to facilitate hosting sites built around this platform. There are specific configurations integral to Magento and which make it harder to work with, and as a result, new users tend to get a little frustrated at the outset. However, this is without a doubt the all-time best platform for eCommerce as long as you have the right set of tools. From product catalogues that are completely customizable to updatable and secure shopping carts, Magento offers virtually anything an online merchant could ever want.
Taking into consideration that there are greater than 1700 Magento extensions which can be utilized for added functionality by using the Magento-Connect interface, it is possible to see how truly powerful this platform really is. As well, Magento and Google Analytics can be easily integrated in order to analyze customer behaviours for total optimization of your website. Advanced SCO options can also help provide optimal positioning with Google as well is with other search engine. Customers will more easily find you and your page will gain rank with search engines for highest results.
When business owners find that they need adequate resources and full control of their online storefronts, Nu Blue provides for the ideal solution because of totally scalable hosting plans and a wide assortment of services. Besides having a responsive and totally friendly customer service team along with an extensive knowledgebase, Nu Blue also comes with a proprietary form which is a large and experienced community of users ready to help you become knowledgeable in terms of working your way around Magento. Because Magento is truly the fastest growing eCommerce open source platform, it is recommended that serious website owners only deal with a company that specialises in Magento.
For more information on Magento ecommerce, visit Nu Blue today.
Tags: Internet marketing
Source: http://articles.buildabetterbusinessonline.com/working-with-magento-for-ecommerce/
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