What?s In A Name? $1M, If You?re Called MobileApps.com. And At Least One Big Fish May Bite, Says CEO

The market for mobile apps is booming -- but not, it seems, for MobileApps.com, one of the many app aggregating marketplaces that have been set up in the last several years to ride that wave. The Singapore-based site that used to sit at that address has closed down after "failing to find traction," according to a Facebook announcement from its CEO and founder Alvin Koay (via?Tech In Asia). And the domain MobileApps.com is now up for sale starting at $1 million. Koay tells TechCrunch that a big company (and I mean big) is currently negotiating with his brokers on a deal. (We can't report the name, lest it impact the negotiations if it really is true. If it is, it's a big coup and has some interesting implications.) Koay says he is selling the domain because the business is pivoting from a consumer concern to one focused on a B2B offering -- specifically around rich media ads, which it will sell under the similarly literally-named RichMediaAds.com, due to launch in a few weeks.?"With the shift of focus from B2C to B2B, the consumer-centric domain name does not serve its purpose any more and will be sold," the company said in a statement.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/tPGm12qswZ4/

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